Julius Maggi…
The name says a lot. A man who gave meaning to two min in your life.
The man whose surname has penetrated the depths of our mind and life..
Yes. Maggi! Mere speaking of Maggi waters your mouth and for a second drags you out of your workplace and drops you front of a yummy Maggi bowl.
Initially Maggi has targeted working women and children, but the innovation and development the product has undergone without losing a single customer, reducing in trust or compromising on its taste is appreciable.
Now, no matter what the health restrictions of our elder generation are, Maggi serves them the best.
One finds a mother bound to buy Maggi since even their husband and in-laws like it.Well, who has thought that the first protein rich legitimate packaged instant meal in the Indian market will become not only a survival strategy for youngsters but a sneak out moment for all ages of Indians.
Data says, 60% of Nestle’s market revenues in India are driven by Maggi Noodles.
Noodles. Yes Noodles! for many of us Maggi is on the whole that juicy, slurry, spicy bowl that is instant and stomach filling, but actually it’s not.
What Maggi has done to us is a very smart strategy for any brand to take up. Brand Dominance.
Have you noticed a craving for Cadbury??
Is that craving is for Cadbury? Or for a chocolate?
Well there you are.
Remember your mother calling for DALDA at a common kirana shop?
Or even today you going to a shop to get a XEROX??
One thing these brands have in common or even more brands who has penetrated our mind is that they are the ones who are actually a market opener for the product, who have created the whole category for us.
Not only created but were able to expand all its horizons and now what they are enjoying and leveraging is first comer’s right.
The man whose surname has penetrated the depths of our mind and life..
Yes. Maggi! Mere speaking of Maggi waters your mouth and for a second drags you out of your workplace and drops you front of a yummy Maggi bowl.
Initially Maggi has targeted working women and children, but the innovation and development the product has undergone without losing a single customer, reducing in trust or compromising on its taste is appreciable.
Now, no matter what the health restrictions of our elder generation are, Maggi serves them the best.
One finds a mother bound to buy Maggi since even their husband and in-laws like it.Well, who has thought that the first protein rich legitimate packaged instant meal in the Indian market will become not only a survival strategy for youngsters but a sneak out moment for all ages of Indians.
Data says, 60% of Nestle’s market revenues in India are driven by Maggi Noodles.
Noodles. Yes Noodles! for many of us Maggi is on the whole that juicy, slurry, spicy bowl that is instant and stomach filling, but actually it’s not.
What Maggi has done to us is a very smart strategy for any brand to take up. Brand Dominance.
Have you noticed a craving for Cadbury??
Is that craving is for Cadbury? Or for a chocolate?
Well there you are.
Remember your mother calling for DALDA at a common kirana shop?
Or even today you going to a shop to get a XEROX??
One thing these brands have in common or even more brands who has penetrated our mind is that they are the ones who are actually a market opener for the product, who have created the whole category for us.
Not only created but were able to expand all its horizons and now what they are enjoying and leveraging is first comer’s right.
Maggi Noddles which has strictly managed to regulate their price point in the Indian market right from chotu maggi pack of rupees 5 to single maggi of rupees 10.
This has helped them to peep into even the small pocket money of a school girl/ boy.
The brand has beautifully proved his relationship with us, his presence in our life by successfully running a promotional “MERI MAGGI” contest, where in people genuinely shared their Maggi moments with the world.
Maggi is indeed a tasty example of perfect marketing strategies and product innovation.
That no matter what, where and how, Maggi is the first thing to pick from a grocery store by many of us..
I mean MAGGI NOODLES…!!
Shoten Zenjin 