Her Happiness

I wept whole night. Terrorized and insecure. How can the God on whom an unbreakable faith was build through a deep nurturing of positive thoughts that my mother has put in me since childhood let it happen?

What happened to all those Monday fasts I have done for this person in my life?

I wept whole night. Why, Why, Why?

This is a story of every one out of five ladies in UP who is a victim of a male chauvinist husband. Victims of an insane person who flushes his money on drinks and gambling, who can’t handle his ego, who can’t stand his capable educated working wife.

This is a story of lady who is a reputed doctor now. Today a very successful, self-made government doctor.

The feel of leaving house early in morning with those 3 lines of tension on my forehead leaving my daughter alone still makes me broken.

I recall those nights coming back from hospital where I would hug my daughter as hard as I could, often crying holding her tight.

But all my pain and grief would seem so small just by looking at her happy, healthy and active.

The happiness in her eyes to find me back with a mere chocolate would bring my whole life back.

I personally would have separated way back from my husband but I had a little life with me to make my marriage worth struggling.

Watching her playing with her favorite toy, eating her food completely, closing her tiny tired eyes in my arms to sleep would heal every scar of my broken marriage .

Truly said a child can make your world a much happier place.

I owe my success to my daughter whose innocent laughter and curious questions have kept both of us tied in a knot.

It was for her future growth and happiness that we both decided to attend each of her cultural programs, teacher meetings etc.

I never wanted her first love, the hero of her life to step down in her eyes, because I always knew her happiness.

Whenever she fall sick, no ego restricted us to be next to her. She was and still is the world to me. Her laughter is food and energy to me.

I fought with the world, my family , even my own ego , because I knew I have a canvas to paint, a kind of life I have in my tired eyes for every night I slept weeping for my daughter .

Today I owe my success, my sustained marriage , our home and happiness to this girl.

I cannot take myself away from all the faith in God, and  each day pray for her to be not that 1 out of 5.

2 minutes…

Julius Maggi…

The name says a lot. A man who gave meaning to two min in your life.
The man whose surname has penetrated the depths of our mind and life..
Yes. Maggi! Mere speaking of Maggi waters your mouth and for a second drags you out of your workplace and drops you front of a yummy Maggi bowl.
Initially Maggi has targeted working women and children, but the innovation and development the product has undergone without losing a single customer, reducing in trust or compromising on its taste is appreciable.
Now, no matter what the health restrictions of our elder generation are,  Maggi serves them the best.
One finds a mother bound to buy Maggi since even their husband and in-laws like it.Well, who has thought that the first protein rich legitimate packaged instant meal in the Indian market will become not only a survival strategy for youngsters but a sneak out moment for all ages of Indians.
Data says, 60% of Nestle’s market revenues in India are driven by Maggi Noodles.
Noodles. Yes Noodles! for many of us Maggi is on the whole that juicy, slurry, spicy bowl that is instant and stomach filling, but actually it’s not.
What Maggi has done to us is a very smart strategy for any brand to take up. Brand Dominance.
Have you noticed a craving for Cadbury??
Is that craving is for Cadbury? Or for a chocolate?
Well there you are.
Remember your mother calling for DALDA at a common kirana shop?
Or even today you going to a shop to get a XEROX??
One thing these brands have in  common or even more brands who has penetrated our mind is that they are the ones who are actually a market opener for the product, who have created the whole category for us.
Not only created but were able to expand all its horizons and now what they are enjoying and leveraging is first comer’s right.

Maggi Noddles which has strictly managed to regulate their price point in the Indian market right from chotu maggi pack of rupees 5 to single maggi of rupees 10.
This has helped them to peep into even the small pocket money of a school girl/ boy.

The brand has beautifully proved his relationship with us, his presence in our life by successfully running a promotional “MERI MAGGI” contest, where in people genuinely shared their Maggi moments with the world.

Maggi is indeed a tasty example of perfect marketing strategies and product innovation.
That no matter what, where and how, Maggi is the first thing to pick from a grocery store by many of us..
I mean MAGGI NOODLES…!!

Simple Pimple…

A wonderful morning it is! Thought that makes the day of a girl when she gets up and first thing she notices while brushing her teeth is her clear bright and spotless glowing face.

One single thing can make her feel good about her being a girl with clear pimple free skin and make her day.

I wonder if it is about girls or actually it’s a common phenomenon for every normal human being.

Has the world actually moved way ahead of the phrase “Don’t judge a book by its cover”? What has brought about this so looks conscious world? That even my 68 year old aunt is particular about the glow and smoothness of her aging skin.
At the end it’s important to respect your life; the world will respect you back.How the world of the 80’s managed without sun-cream, pimple removal, etc is a wonder! Were there no aunts of the house who judged a girl by her complexion or her pimple free cheeks?

Every mother has brought up her daughter with a firm believe that pimple free, clear skin gives you a head start to charm a rich prince of her fairy tales.

And thanks to all these thoughts our entire beauty and wellness retail is flourishing. Well, at least someone is making a profit.

Having a pimple has become a taboo for even school going teens. More than fear of exams, they have a fear of getting up with one beauty spot and their day is gone adjusting to all the bullying. It takes days for the pimple to settle but it takes a lot more for the girl to come out of tag line. Oh, she has pimply skin, oily skin etc etc.

Of course there are few logical problems like skin get irritated , itching issues, blood clots etc. but seriously there are a lot more reason to be happy.

Every morning your first look at the mirror should be a confident one not because today you have no pimples, rather because you again have a day to be more wonderful person than what you were.

Be a person whose charm doesn’t depend on a pimple free face but her pimple free mind.

Written for Garnier.
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